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Vasant Classic Garam Masala: Mix of 17 Healthy & Pure Spices is gaining market share

AHMEDABAD, India, Sept. 16, 2022 /PRNewswire/ — Vasant Classic Garam Masala – a unique combination of 17 healthy spices blended and packed to add freshness, aroma and taste; is fast becoming the first choice of millions of housewives across markets. The Classic Garam Masala from the house of Vasant Masala is the leading spices brand in Gujarat, Rajasthan, and MP. Vasant Masala, the umbrella brand enjoys a legacy of over 80 different spices in the market from the last 50 plus years.



The renowned spice brand in the country and world has been making packaged spices in state-of-the-art plants adhering to international standards and BRC norms with certifications that qualify products and packaging from – ISO, FSSAI, SPICE BOARD OF INDIA and AGMARK.

On the fast-growing market share and brand popularity, Mr. Chandrakant Bhandari, CMD – Vasant Masala Pvt Ltd mentioned, “It’s the brand’s legacy of 5 decades and immense positive customer feedback for our regular and daily used spices, like – chili, turmeric, coriander, coriander-cumin etc. that continuously inspires us to do innovations like Classic Garam Masala. There is a clear consumer shift and the market for packaged spices is growing fast. Mr. Bhandari said, Post pandemic housewives’ clear focus is on family health and we notice an upward trend for packaged blended spices consumption. Change in work culture pattern with working population opting for Work-From-Home (WFH), more and more households have started trying their culinary skills too. And that has resulted in demand for blended spices.” Vasant Classic Garam Masala is a special combination of spices and is being used daily in dal, vegetables, pulses, farsan etc. Besides, it also makes dishes like PavBhaji, Panipuri, Bhel, Samosa, etc even more delicious. “Hence, lovers of delicious and aromatic cuisine chose Vasant Classic Garam Masala as the best, readymade and magic ingredient that adds unique and awesome taste to the food,” added Mr. Bhandari.

Elaborating on the exclusivity of Vasant Classic Garam Masala, he said, It consists of a special mixture of high-quality spices like Green Coriander, Coriander-cumin, Fennel, Anistar, Black Pepper, Cinnamon, Javantri, Nutmeg, Big Cardamom, Chilli, Iodized Salt, Black Salt, Turmeric, Kothgal, Dagadphool etc. We handpick these high-quality spices that are grown in South India, Gujarat, Rajasthan, and do imports too from Nigeria, Colombo, Vietnam and Indonesia for their natural taste and aroma. Besides, these spices are tested by our quality control team in the laboratory by volatile oil scientific method and they are processed as per specified standards.

Mr. Bhandari further said, “Keeping in mind the choice and purchasing power of different sections of society, we have introduced various packs of ‘Vasant Classic Garam Masala in the market that include 100 gm, 200 gm and 500 gm packs and Rs. 5/-, Rs.10/-, and Rs. 20/- pouch packs, which people can buy according to their requirement. The Classic Garam Masala is available to consumers via the robust distribution channel across the markets of Gujarat, MP and Rajasthan. Notably, Vasant Masala Group’s plant at Dehgam, Gujarat houses a state-of-the-art technology-based production facility and R &D centre where various Vasant Masala products and Vasant Classic Garam Masala are produced in strict adherence to the parameters of purity and quality. Such stringent process ensures that the taste, aroma and purity of the spices are maintained throughout the year thus maintaining the brand promise ‘Shuddhta Aisi, Mamta Jaisi’.”

About Vasant Masala

Vasant Masala was founded in 1970 by Shri Bapulalji Bhandari as ‘Vasant Griha Udyog’ in Jhalod, a small village in Gujarat. Millions of families from Gujarat, Rajasthan, Madhya Pradesh and other regions as well as overseas have been happily using Vasant Masala products for the last 52 years.

The key products of Vasant Masala include basic spices, blended spices, whole spices, powdered spices and hing. ‘Vasant Masala’ products are also exported to countries like UK, Australia, USA and Africa. Vasant Masala has been accepted by households solely due to its unique quality and popularity. Vasant Masala is always committed to provide best quality spices to its customers. Vasant Masala has become the first choice of every housewife for five decades due to its taste and health benefits.

Photo: https://mma.prnewswire.com/media/1899762/Vasant_Classic_Garam_Masala.jpg

 



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Slow-fashion brand FREECULTR becomes the official merchandise partner for FIFA 2022™

Will retail the collection on freecultr.com and Amazon.in

NEW DELHI, Sept. 27, 2022 /PRNewswire/ — The sustainable, slow-fashion brand, FREECULTR, has inked a strategic partnership with FIFA and come on board as the official merchandise partner of FIFA 2022™.



The FIFA Under-17 Women’s World Cup India 2022 is being held in India between 11th and 30th October 2022. And with India celebrating its 75th year of Independence this year, this partnership adds an interesting touch to the sentiment of Azadi ka Mahotsav, giving football fans and all Indians a reason to be proud, as it is the first D2C brand to achieve this.

A giant feather in the cap for a Made in India brand, this is only a step further for the country in the direction of producing fashion that meets sustainable, global standards set by international sportswear giants. FREECULTR, as FIFA’s licensed apparel merchandiser for India, will manufacture, sell and distribute apparel merchandise in India for FIFA World Cup Qatar 2022™.

“It is a matter of pride for FREECULTR, to be one of the first D2C brands of India to deliver the much-weighted FIFA World Cup™ merchandise. Having received the FIFA World Cup™ official license for manufacturing premium quality apparel and accessories, we promise to uphold our brand’s make and philosophy with honest pricing for millions of Indians,” said the CEO and Co-founder of FREECULTR, Shrey Luthra.

The D2C brand has lined up a comprehensive range that will be exclusively retailed on the official FREECULTR website, freecultr.com and e-commerce giant Amazon.in. The merchandise will include T-shirts, Active Tanks, Bandanas, Arm Shields, Active Joggers and Sweatshirts. FREECULTR keeping its promise of premium innerwear brand has exclusively planned to launch FIFA Men’s Briefs and Trunks. Shrey Luthra has also forged a strategic relationship with Amazon.in for FREECULTR towards the collection’s promotion and marketing on the marketplace.

Over the past few years, FREECULTR has made a name for itself as an Indian Origin Slow Fashion Apparel and Accessories D2C Brand, offering innerwear and comfort wear products for men and women. Being widespread in India and having its presence on one of the largest commercial platforms like Amazon, FREECULTR promises premium quality sports and lifestyle apparel and accessories at affordable costs, to the new age consumer.

Shrey further adds, “This is a special year for India in many other ways. It is the first time that the FIFA Under-17 Women’s World Cup India 2022™, an extremely prestigious event, is being held in India. FREECULTR is showing its support for the event and the game by introducing a unique range of products for all women with its FIFA World Cup 2022™ collection. India has always been a sports-loving country and now with the official FIFA merchandise, football lovers, boys and girls, can show their support for their favourite teams by wearing their colours”. He also mentioned that the brand is partnering with the grounds and the domestic association to bring more visibility for the brand at the mega event, FIFA World Cup, Qatar, 2022™.

In response to this development, the brand also plans to launch a mainstream Loungewear and Activewear collection with a range of well-designed high-quality innerwear, loungewear, activewear and accessories for every Indian household and football lovers across the country and the world.

About FREECULTR

FREECULTR is an Indian Origin Slow Fashion Apparel and Accessories D2C Brand in innerwear and comfort wear range of products for men and women. As a brand, FREECULTR promises premium quality sports and lifestyle apparel and accessories to the new age customer at affordable costs. The brand initially began as an ‘innerwear revolutionising brand’, with the motto, ‘Comfort Driven by Sustainable Blends’.

It was conceptualized by Luthra and Vij, as an initiative to change the perception that intimate comfort is a luxury and not a necessity. Over time, FREECULTR grew into a full-fledged sports and lifestyle apparel and accessories brand with a range of premium quality innerwear, loungewear, activewear, and accessorizing products, and more coming in. Further to its recent tie-up with FIFA World Cup Qatar 2022, FREECULTR plans to expand its reach even further to support and promote ‘comfort’, ‘sustainability’, and ‘affordability’.

Backed by Sixth Sense, Series A Fund, FREECULTR started as a bootstrapped entity with the intention to offer sustainable and problem-solving apparel and accessories and entered into the Men’s Premium Innerwear Market with limited SKU(s). With plans to bring in mainstream Loungewear and Activewear collection, FREECULTR is all set to bring in the well-designed high-quality innerwear, loungewear, active wear and accessories for Indian consumers with FIFA World Cup Qatar 2022 Collection.

Logo: https://mma.prnewswire.com/media/1907387/FREECULTR_Logo.jpg

 



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Ghodawat Consumer awarded – Fastest growing FMCG Company of 2022

KOLHAPUR, India, Sept. 27, 2022 /PRNewswire/ — Ghodawat Consumer Ltd. (GCL), the FMCG arm of Sanjay Ghodawat Group recently was awarded ‘Fastest growing FMCG company of 2022’ at the Globoil India 2022. Globoil, is amongst the world’s leading edible oil & agri-trade conference. GCL was conferred with this coveted title for its constant product innovation, customer-centricity, affordability and quality consumer products.



Since its inception in 2013, GCL’s one-point focus has been to create a unique brand identity for itself. GCL started its journey by manufacturing edible oils. With increasing consumer acceptance, trust and notable success, the company was encouraged to expand and diversify its product portfolio to include Staples, Impulse, Beverages and Home and Personal care categories.

GCL’s ‘Star’ brand atta, edible oil, flavoured milk, ghee, jaggery, pulses, rice, salt, sugar, snacks, assorted namkeen, and water are now household names in Maharashtra and Karnataka. Moreover, ‘Ayurstar’s’ personal care products and the ‘Klemax’ range of homecare products also enjoy the patronage of millions of customers. Carbonated drink ‘Fizzinga’, fruit drink ‘Frustar’, and energy drink ‘Rider’ are among the top-selling products in the beverage category.

The company predominantly focuses on product innovation to ensure it delivers great value to its customers at an affordable price. Its state-of-the-art manufacturing setups make a wide range of products under the supervision of its adept team, following the most stringent manufacturing protocols.

Speaking on the occasion Shrenik Ghodawat, Managing Director – GCL says, “It is an absolute honour to receive the ‘Fastest growing FMCG Company of 2022’ award by Globoil India. Our growth is a testament to the efforts and ingenuity of the entire GCL family. I am proud and thrilled to witness such a response and acceptance by our customers. Throughout its growth, GCL has remained true to its mission – to change and nurture the lives of consumers. Our goal is for the consumer to utilise at least one product from GCL throughout the day. That is why we have invested in modern infrastructure, high-quality packaging & raw materials, and a skilled team to deliver the best possible. With standards that match those of top MNC companies, we aim for consumers to switch to our healthier and higher-quality items by pricing our products cost-effectively.”

GCL recently touched a momentous milestone of INR 1,400 Crore revenue company in FY22 and is moving ahead with a renewed endeavour to cross revenue of INR 2,000 Crore by FY23.

About Sanjay Ghodawat Group 

Sanjay Ghodawat Group (SGG) is a prominent Indian business conglomerate that has a presence in various high-value business verticals. Aviation, Consumer Products, Education, Energy, Mining, Realty, Retail, and Textiles are some of its key business domains. SGG was founded in 1993 and since then it has witnessed impressive growth under the splendid stewardship of its Founder and Chairman- Mr. Sanjay Ghodawat. It has a strong base of millions of customers globally, an employee strength of over 10,000, and a student base of over 16,000. SGG is moving ahead with great vigour and bringing significant changes in people’s lives with its wide range of high-quality products and services.

Photo: https://mma.prnewswire.com/media/1908310/Globoil_award.jpg

Logo: https://mma.prnewswire.com/media/1759521/Ghodawat_Consumer_Logo_Logo.jpg



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Saudi Data, AI Authority (SDAIA) and Ministry of Energy Partner with IBM to Accelerate Sustainability Initiatives in Saudi Arabia Using AI

RIYADH, Saudi Arabia and ARMONK, N.Y., Sept. 27, 2022 /PRNewswire/ — Saudi Data and Artificial Intelligence Authority (SDAIA) and IBM (NYSE: IBM) announced today the signing of a strategic agreement to drive adoption of artificial intelligence in the carbon capture and industrial domains across the Kingdom of Saudi Arabia.

Announced at the second Global AI summit in the Kingdom, the first use case under this agreement will be in collaboration with the Ministry of Energy in Saudi Arabia. SDAIA, Ministry of Energy and IBM will use artificial intelligence technology to detect, map, and eventually reduce carbon emissions across the country.

Dr. Majid Al-Tuwaijri, the CEO for the National Center for AI, said, “This agreement with IBM will contribute to creating opportunities by addressing key challenges in circular carbon economy, petrochemical and industrial domains, through the development of innovative solutions in the field of data and artificial intelligence, and the exchange of shared experiences and investment opportunities in this vital area to support achieving the goals of Vision 2030.”

“This agreement would allow us to leverage IBM’s expertise in technologies like artificial intelligence,” Eng. Ahmed Al-Zahrani, Ministry of Energy’s Assistant Minister for Development and Excellence, said, “which will play a key role in promoting the adoption of the Circular Carbon Economy, achieving the goals announced during the Saudi Green Initiative.”

The management of greenhouse gas emissions is critical to the Kingdom’s reaching its objective of net zero,” said Dina Abo-Onoq, Managing Partner, IBM Consulting Saudi Arabia. “Using multiple satellites and different types of imaging technologies, we will train an AI model to recognize and pinpoint different forms of gas across the entire country. By doing so, this will help with earlier and better visibility of the problem which has not been possible with conventional measurement approaches.”

As part of the overall agreement, IBM will work with SDAIA to identify high value applications of artificial intelligence and machine learning to solve challenges in public and private sector organizations in the Kingdom, with a focus on supporting the Kingdom’s sustainability and industrialization objectives.

Saudi Arabia is currently undergoing a major transformation program to become a global logistics hub and industrial powerhouse. The Kingdom has also set a target of achieving net zero in emissions by 2060 and to support the global effort to cut emissions. New cities and infrastructure being built in the Kingdom, such as NEOM or the Red Sea, are being designed with sustainability objectives in mind.

Contact:

Preeti Gupta

preetig@sg.ibm.com 

IBM Corporation logo.

 

Photo – https://mma.prnewswire.com/media/1907789/SDAIA_Image.jpg

Logo – https://mma.prnewswire.com/media/95470/ibm_logo.jpg 

Cision View original content:https://www.prnewswire.co.uk/news-releases/saudi-data-ai-authority-sdaia-and-ministry-of-energy-partner-with-ibm-to-accelerate-sustainability-initiatives-in-saudi-arabia-using-ai-301633644.html



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