Skip the cool, stay safe from COVID-19, urges expert

Mumbai, 18th April 2020: This summer, strive to beat the heat without cooling aids, if you want to build your immunity against the dreaded Coronavirus. New research into lifestyle and behaviour patterns from Publicis Groupe’s Indian division has said that the measures to keep ourselves safe from the COVID-19. These steps include skipping cooling foods and beverages, air-conditioned environments and other factors.

The report, ‘Reboot to the new normal’ examines changes in national consumption patterns following the COVID-19 outbreak and the nationwide lockdown, which is now in place till May 3. Specifically, it examines how these changing patterns will impact the relationship between consumers and brands.

Research Analyst and Indoor Air Quality expert Mansoor Ali has linked these findings to the results of his studies into Coronavirus cases from Europe and the US. Ali, the founder for AMFAH India, said, “Our very lives have changed in the wake of the Coronavirus pandemic, including the way we communicate, eat and stay safe from virus strains. These safety measures include avoiding conditions which would lead to sneezing, coughing and sore throats and these will hold for the sweltering summers around the corner.”

Ali, who recently shared his findings with the Maharashtra government, believes that avoiding cold items is an important prevention measure against the Coronavirus pandemic. Maharashtra CM Uddhav Thackeray had recently advised the public to avoid cold beverages and foods and consume hot items to stay safe from the virus.

“This is not a simple home remedy. Frozen foods, cold beverages and poor air humidity act as irritants which make people more inclined towards flu-like symptoms or catching the virus from human transmission or through infected surfaces. I would suggest people to avoid consuming these colder items till the danger of COVID-19 outbreak subsides,” he further added.

The current Indian frozen foods market, was earlier expected to reach $309.98 billion by 2021. However, the preventive measures to stay safe will also adversely impact these businesses.