Connect with us

Press Release

Return To Normalcy And Pent-Up Demand Have Bangaloreans Most Optimistic About Festive Shopping This Year – Benori Knowledge Reports

Key Findings:

–  67% of Indian consumers have increased their budgets for shopping during the festive season, with Mumbai (82%) and Bangalore (71%) taking the lead

–  Bangalore (77%) and Mumbai (57%) consumers cite normalcy after COVID-19 restrictions as the primary reason behind their budget increases

–  The majority of shoppers in Mumbai and Bangalore plan to spend more than 25,000 INR, while only 27% of Delhiites will budget the same amount

–  The most popular purchased category this shopping season will be fashion (76%)

–  Almost 90% of Bangaloreans to prioritise product/brand sustainability when making a purchasing decision

GURUGRAM, India, Sept. 23, 2022 /PRNewswire/ — After two and a half years since the COVID-19 pandemic began, this year’s festive season in India will be the first one with no restrictions or holdbacks. With a return to normalcy becoming a closer reality, consumers across the country are expected to dramatically scale their festive shopping budgets this year. Online festive sales in India are predicted to grow significantly, driven by competitive prices, ease of returns, increase in the festive offers and expansion of products within the affordability range of the buyers.

Benori Knowledge, a new-age startup providing custom research and analytic solutions, has launched a survey-led report, with the aim to gauge consumers’ shopping behaviours and spending habits this upcoming festive season. The survey was trifurcated into three regions: Delhi NCR (North), Mumbai (West) and Bangalore (South), to better understand local variations in consumer behaviour.

The Benori survey found that 67% of Indian consumers are planning an increase in their shopping budgets, with Mumbai (82%) and Bangalore (71%) taking the lead. Compared to the other cities, more than half (52%) of the shoppers in Delhi NCR are planning to either stick to the same budget or decrease their spending this year. The disparity in seasonal shopping spends between the national capital and the two large metros is primarily attributed to stricter COVID-19 restrictions and lockdowns that Mumbai and Bangalore faced in the previous year, whereas Delhi NCR had a fairly normal festive season.

Around three-fourths (77%) of respondents from Bangalore and 57% from Mumbai cited return to normalcy after the pandemic as the factor behind their budget increases. The second strongest motivator for Bangaloreans (34%) was the pent-up needs from not shopping as much in previous years, whereas according to 53% of Mumbaikars and 45% of Delhiites, it is income growth that is allowing them to scale their spending accordingly. Across India, seasonal discount deals (35%) and pent-up needs (32%) were the other factors guiding consumers’ budgeting decisions.

44% of respondents across India are planning to spend beyond 25,000 INR. Mumbai and Bangalore ranked high in terms of spending this season, with over 50% of consumers holding a budget above 25,000 INR. 14% of Mumbai consumers plan to spend more than 60,000 INR. In Delhi on the other hand, the majority (73%) of consumers reported having a budget of less than 25,000 INR.

When it comes to what Indian consumers will shop for, fashion (clothing, shoes and accessories) will be the most popular (76%) category, followed by home appliances & electronics (59%), home furnishing (45%), phones & accessories (43%), and gold & silverware (39%). More people (43%) from Mumbai plan on purchasing gold and silverware compared to residents of the other cities.

Most (81%) shoppers across the country expect to do their shopping through major e-commerce platforms, followed by category-specific platforms (56%) and direct-to-consumer websites/apps (38%). Despite these top three purchase locations being online portals, 58% of respondents from Bangalore revealed that they would patronise traditional department stores this season.

With interest in sustainable business practices becoming a more prominent consumer trend over the years, Benori’s research demonstrated that this festive season, most (76%) consumers will factor in product sustainability when making a purchase decision. Almost 90% of buyers from Bangalore revealed that they are very conscious about considering sustainability when making a purchase.

Reflecting on the findings from the buyer survey, Ashish Gupta, Co-Founder and CEO of Benori, said, “After two years of a reduced scale of festivities, especially in Bangalore and Mumbai, consumers are looking forward to celebrating this festive season with renewed enthusiasm. Post pandemic, this will be the first normal festive season where people can celebrate and enjoy the festivities with their family and friends without any restrictions. This provides a great opportunity for brands to engage with their audience and increase awareness. Understanding the nuances of regional buying behaviour can help them drive purchase intent for the brand through relevant offers.”

About Benori Knowledge

Benori Knowledge is a global provider of custom research and analytics solutions across industries, including consumer & retail, technology, media & telecom, internet & e-commerce, professional services, financial services, healthcare, industrials and education & social. They offer solutions aimed at supporting their clients’ strategic needs that are critical to accelerate their growth and value creation. Powered by technology, Benori delivers significant insights to solve challenging business questions and simplify decision-making for key stakeholders in their clients’ business.

Benori is committed to minimising the challenges faced due to high costs, poor access and low quality of knowledge processes, and transforming them to deliver best-in-class actionable insights. Headquartered in India, Benori serves clients across the world, and works for top consulting and investment firms, as well as a variety of organisations across industry segments such as Fortune 500 companies, SMEs, and high-growth startups.

To know more, visit: www.benoriknowledge.com

 



This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor Source link

Continue Reading
Advertisement

Press Release

Slow-fashion brand FREECULTR becomes the official merchandise partner for FIFA 2022™

Will retail the collection on freecultr.com and Amazon.in

NEW DELHI, Sept. 27, 2022 /PRNewswire/ — The sustainable, slow-fashion brand, FREECULTR, has inked a strategic partnership with FIFA and come on board as the official merchandise partner of FIFA 2022™.



The FIFA Under-17 Women’s World Cup India 2022 is being held in India between 11th and 30th October 2022. And with India celebrating its 75th year of Independence this year, this partnership adds an interesting touch to the sentiment of Azadi ka Mahotsav, giving football fans and all Indians a reason to be proud, as it is the first D2C brand to achieve this.

A giant feather in the cap for a Made in India brand, this is only a step further for the country in the direction of producing fashion that meets sustainable, global standards set by international sportswear giants. FREECULTR, as FIFA’s licensed apparel merchandiser for India, will manufacture, sell and distribute apparel merchandise in India for FIFA World Cup Qatar 2022™.

“It is a matter of pride for FREECULTR, to be one of the first D2C brands of India to deliver the much-weighted FIFA World Cup™ merchandise. Having received the FIFA World Cup™ official license for manufacturing premium quality apparel and accessories, we promise to uphold our brand’s make and philosophy with honest pricing for millions of Indians,” said the CEO and Co-founder of FREECULTR, Shrey Luthra.

The D2C brand has lined up a comprehensive range that will be exclusively retailed on the official FREECULTR website, freecultr.com and e-commerce giant Amazon.in. The merchandise will include T-shirts, Active Tanks, Bandanas, Arm Shields, Active Joggers and Sweatshirts. FREECULTR keeping its promise of premium innerwear brand has exclusively planned to launch FIFA Men’s Briefs and Trunks. Shrey Luthra has also forged a strategic relationship with Amazon.in for FREECULTR towards the collection’s promotion and marketing on the marketplace.

Over the past few years, FREECULTR has made a name for itself as an Indian Origin Slow Fashion Apparel and Accessories D2C Brand, offering innerwear and comfort wear products for men and women. Being widespread in India and having its presence on one of the largest commercial platforms like Amazon, FREECULTR promises premium quality sports and lifestyle apparel and accessories at affordable costs, to the new age consumer.

Shrey further adds, “This is a special year for India in many other ways. It is the first time that the FIFA Under-17 Women’s World Cup India 2022™, an extremely prestigious event, is being held in India. FREECULTR is showing its support for the event and the game by introducing a unique range of products for all women with its FIFA World Cup 2022™ collection. India has always been a sports-loving country and now with the official FIFA merchandise, football lovers, boys and girls, can show their support for their favourite teams by wearing their colours”. He also mentioned that the brand is partnering with the grounds and the domestic association to bring more visibility for the brand at the mega event, FIFA World Cup, Qatar, 2022™.

In response to this development, the brand also plans to launch a mainstream Loungewear and Activewear collection with a range of well-designed high-quality innerwear, loungewear, activewear and accessories for every Indian household and football lovers across the country and the world.

About FREECULTR

FREECULTR is an Indian Origin Slow Fashion Apparel and Accessories D2C Brand in innerwear and comfort wear range of products for men and women. As a brand, FREECULTR promises premium quality sports and lifestyle apparel and accessories to the new age customer at affordable costs. The brand initially began as an ‘innerwear revolutionising brand’, with the motto, ‘Comfort Driven by Sustainable Blends’.

It was conceptualized by Luthra and Vij, as an initiative to change the perception that intimate comfort is a luxury and not a necessity. Over time, FREECULTR grew into a full-fledged sports and lifestyle apparel and accessories brand with a range of premium quality innerwear, loungewear, activewear, and accessorizing products, and more coming in. Further to its recent tie-up with FIFA World Cup Qatar 2022, FREECULTR plans to expand its reach even further to support and promote ‘comfort’, ‘sustainability’, and ‘affordability’.

Backed by Sixth Sense, Series A Fund, FREECULTR started as a bootstrapped entity with the intention to offer sustainable and problem-solving apparel and accessories and entered into the Men’s Premium Innerwear Market with limited SKU(s). With plans to bring in mainstream Loungewear and Activewear collection, FREECULTR is all set to bring in the well-designed high-quality innerwear, loungewear, active wear and accessories for Indian consumers with FIFA World Cup Qatar 2022 Collection.

Logo: https://mma.prnewswire.com/media/1907387/FREECULTR_Logo.jpg

 



This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor Source link

Continue Reading

Press Release

Purple Quarter Facilitates HCAH's CTO, Ex-DealShare Techie Onboarded

BANGALORE, India, Sept. 27, 2022 /PRNewswire/ — ‘Out-of-hospital care’ health tech company, HCAH onboarded seasoned techie Abhinav K Tripathi as the Chief Technology Officer. Bangalore-headquartered Bespoke CTO Search Firm, Purple Quarter was the preferred partner for the tech leadership mandate.

Purple Quarter along with team HCAH devised a customized approach to map the best leadership fit. After due consideration and evaluation, Abhinav K Tripathi was found to be HCAH’s ideal tech leader. With over 14 years of industry experience, Abhinav is passionate about solving tech problems for startups. A distinguished architect, he has a proven record of delivering products that solve complex challenges at scale in E-commerce, Video-Commerce, Supply Chain and Healthcare. In his prior stints, he has played tech leadership roles in building startups like Snapdeal, Lybrate, Simsim and DealShare.

Vivek Srivastava, Founder and CEO, HCAH shared on the appointment, “Abhinav is a wonderful addition to our team. Our aim is to become a leader in technology led service delivery in the out-of-hospital care market. Given Abhinav’s deep-set knowledge and expertise, I look forward to working together and catapulting HCAH to become a leading Health tech company in the country. Purple Quarter has been of immense value throughout our leadership search. Thank you once again to the Purple Quarter team for their well-defined approach and understanding of the requirement.”

Founded in 2012 by Vivek Srivastava, the Noida-headquartered HCAH is on a mission to ‘enable customers to live well by delivering best-in-class health outcomes and quality of life outside hospitals while building the most affordable and accessible healthcare ecosystem’. The company currently has three segments delivering services to and sought a CTO who would take care of its different products and build & manage its engineering teams across. HCAH turned to Purple Quarter for the search.

“I am thankful to Purple Quarter for making possible this incredible opportunity at HCAH. From FinTech to HealthTech, HCAH is a welcome change. It’s thrilling to take on newer challenges in the health segment and solve issues at a fundamental level. As the HCAH CTO, my primary goal will be to bring out necessary changes in the existing plans and introduce new products through various technologies. It has been a pleasure working with the Purple Quarter team throughout this entire process,” shared Abhinav K Tripathi. 

Purple Quarter’s unmatched tech network, extensive talent pool, and comprehensive end-to-end search process have been instrumental in securing multiple key tech heads for the likes of  BigBasket, Licious, PharmEasy, Upstox, Urban Company, Vedantu, ACKO, Pratilipi, Rupeek and more.

About Purple Quarter

Purple Quarter is a Bespoke CTO Search firm based out of Bangalore. In just five years, it has mapped out over 10,000+ tech leaders across the globe. With a singular approach, Purple Quarter offers detailed insight into the Tech Leadership hiring space for startups and corporates. The diverse clientele of companies such as Walmart, Swiggy, RBIH, Browserstack, Inmobi, ACKO, PharmEasy, Urban Company, hike, Clari, and many more, reflect Purple Quarter’s unmatched position.

For Tech Leadership requirements, write to us at interact@purplequarter.com or visit: https://purplequarter.com

Logo: https://mma.prnewswire.com/media/1599524/Purple_Quarter_Logo.jpg



This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor Source link

Continue Reading

Press Release

Ghodawat Consumer awarded – Fastest growing FMCG Company of 2022

KOLHAPUR, India, Sept. 27, 2022 /PRNewswire/ — Ghodawat Consumer Ltd. (GCL), the FMCG arm of Sanjay Ghodawat Group recently was awarded ‘Fastest growing FMCG company of 2022’ at the Globoil India 2022. Globoil, is amongst the world’s leading edible oil & agri-trade conference. GCL was conferred with this coveted title for its constant product innovation, customer-centricity, affordability and quality consumer products.



Since its inception in 2013, GCL’s one-point focus has been to create a unique brand identity for itself. GCL started its journey by manufacturing edible oils. With increasing consumer acceptance, trust and notable success, the company was encouraged to expand and diversify its product portfolio to include Staples, Impulse, Beverages and Home and Personal care categories.

GCL’s ‘Star’ brand atta, edible oil, flavoured milk, ghee, jaggery, pulses, rice, salt, sugar, snacks, assorted namkeen, and water are now household names in Maharashtra and Karnataka. Moreover, ‘Ayurstar’s’ personal care products and the ‘Klemax’ range of homecare products also enjoy the patronage of millions of customers. Carbonated drink ‘Fizzinga’, fruit drink ‘Frustar’, and energy drink ‘Rider’ are among the top-selling products in the beverage category.

The company predominantly focuses on product innovation to ensure it delivers great value to its customers at an affordable price. Its state-of-the-art manufacturing setups make a wide range of products under the supervision of its adept team, following the most stringent manufacturing protocols.

Speaking on the occasion Shrenik Ghodawat, Managing Director – GCL says, “It is an absolute honour to receive the ‘Fastest growing FMCG Company of 2022’ award by Globoil India. Our growth is a testament to the efforts and ingenuity of the entire GCL family. I am proud and thrilled to witness such a response and acceptance by our customers. Throughout its growth, GCL has remained true to its mission – to change and nurture the lives of consumers. Our goal is for the consumer to utilise at least one product from GCL throughout the day. That is why we have invested in modern infrastructure, high-quality packaging & raw materials, and a skilled team to deliver the best possible. With standards that match those of top MNC companies, we aim for consumers to switch to our healthier and higher-quality items by pricing our products cost-effectively.”

GCL recently touched a momentous milestone of INR 1,400 Crore revenue company in FY22 and is moving ahead with a renewed endeavour to cross revenue of INR 2,000 Crore by FY23.

About Sanjay Ghodawat Group 

Sanjay Ghodawat Group (SGG) is a prominent Indian business conglomerate that has a presence in various high-value business verticals. Aviation, Consumer Products, Education, Energy, Mining, Realty, Retail, and Textiles are some of its key business domains. SGG was founded in 1993 and since then it has witnessed impressive growth under the splendid stewardship of its Founder and Chairman- Mr. Sanjay Ghodawat. It has a strong base of millions of customers globally, an employee strength of over 10,000, and a student base of over 16,000. SGG is moving ahead with great vigour and bringing significant changes in people’s lives with its wide range of high-quality products and services.

Photo: https://mma.prnewswire.com/media/1908310/Globoil_award.jpg

Logo: https://mma.prnewswire.com/media/1759521/Ghodawat_Consumer_Logo_Logo.jpg



This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor Source link

Continue Reading

Facebook

Latest

Modi urges environment ministers to give maximum boost to circular economy Modi urges environment ministers to give maximum boost to circular economy
National4 days ago

Modi urges environment ministers to give maximum boost to circular economy

It was inaugurated when I became the Prime Minister. A huge amount of money was wasted due to this delay....

BJP MP Janardan Mishra cleans the school toilet with his hands, shared the video on Twitter BJP MP Janardan Mishra cleans the school toilet with his hands, shared the video on Twitter
National4 days ago

BJP MP Janardan Mishra cleans the school toilet with his hands, shared the video on Twitter

When the MP saw that the toilet of the center was very dirty, it was not cleaned, he decided to...

Pilot started lobbying for the post of CM, indicating new responsibility from high command Pilot started lobbying for the post of CM, indicating new responsibility from high command
National4 days ago

Pilot started lobbying for the post of CM, indicating new responsibility from high command

Pilot will now meet Congress interim president Sonia Gandhi. Pilot said that Sonia's decision has to be accepted by everyone....

Indian e-commerce platform Meesho is paying attention to the mental state of its employees Indian e-commerce platform Meesho is paying attention to the mental state of its employees
Business4 days ago

Indian e-commerce platform Meesho is paying attention to the mental state of its employees

The e-commerce platform has announced an 11-day companywide break from October 22 to November 1. Well, this is not the...

IPhone 14 can detect car crash, you also know what is the news IPhone 14 can detect car crash, you also know what is the news
National4 days ago

IPhone 14 can detect car crash, you also know what is the news

During the experiment, the crash detection feature was activated within 10 seconds of the accident. After detecting a crash, the...

Tata Consultancy Services (TCS) has ended the practice of work from home, you also know Tata Consultancy Services (TCS) has ended the practice of work from home, you also know
Business4 days ago

Tata Consultancy Services (TCS) has ended the practice of work from home, you also know

“Senior TCS leaders are working from TCS offices for some time and our clients are also visiting TCS offices Your...

NIA raided 93 locations of PFI, arrested 106 members, know the whole matter NIA raided 93 locations of PFI, arrested 106 members, know the whole matter
National4 days ago

NIA raided 93 locations of PFI, arrested 106 members, know the whole matter

This action of NIA and ED is going on in Uttar Pradesh, Kerala, Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Assam,...

TMC leader takes a jibe at Shubhendu Adhikari, I am a man, CBI-ED can't even touch me, know the whole matter TMC leader takes a jibe at Shubhendu Adhikari, I am a man, CBI-ED can't even touch me, know the whole matter
National4 days ago

TMC leader takes a jibe at Shubhendu Adhikari, I am a man, CBI-ED can’t even touch me, know the whole matter

TMC wrote on its Twitter account, BJP's 56 inch chest model has been busted today. After this, party MP Locket...

If Gehlot becomes the president, he will have to leave the CM's chair, know what Rahul said If Gehlot becomes the president, he will have to leave the CM's chair, know what Rahul said
National5 days ago

If Gehlot becomes the president, he will have to leave the CM’s chair, know what Rahul said

On the question of objection to the name of the pilot, Gehlot said, 'I do not discuss anyone's name and...

India will now find other options for weapons and oil, will reduce its dependence on Russia India will now find other options for weapons and oil, will reduce its dependence on Russia
Business5 days ago

India will now find other options for weapons and oil, will reduce its dependence on Russia

Let us tell you that the relations between Russia and India are old. Although, Relations between India and America have...

Trending

Copyright © 2017 Zox News Theme. Theme by MVP Themes, powered by WordPress.