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Methuselah Foundation Unveils ELONgevity Protection to Support Human Longevity Initiatives, Provide Access to Promising Experimental Therapies

Dogelon Mars (ELON) will be the key for terminally ill participants to unlock investigational treatments that offer a fighting chance to overcome deadly diseases

DUBLIN, Sept. 20, 2022 /PRNewswire/ — Methuselah Foundation Co-founder and CEO David Gobel announced the formation of the ELONgevity Protection Project to promote human anti-aging efforts and provide members diagnosed with terminal diseases access to experimental therapies that promise a chance of survival.

While life insurance pays a benefit when a policy holder dies, ELONgevity Protection makes every effort to extend lives by actively working to get terminally ill members enrolled in scientifically promising experimental therapies, including appropriate clinical trials.

The initiative’s ELONgevity Protection Clearing House will locate medical teams creating experimental treatments or programs that offer terminally diagnosed members a chance of successful application. Then an affected member will receive $50,000 to cover expenses associated with the experimental treatment and related travel and living costs. If the member dies, the contract value will be paid out to the survivor.

Because the initiative is operated by the nonprofit Methuselah Foundation, all member payments, after expenses, will be used to support ongoing longevity research.

“We are bringing longevity research to life at both the societal and individual levels,” said Gobel. “The Project’s work will encourage research to help us achieve the Methuselah Foundation mission of making 90 the new 50 by 2030. The Clearing House will seek to make experimental research available to individuals, providing them with a last chance to cure their terminal disease.”

The initiative is currently recruiting 300 Alpha Testers who will each pay $1,000 in Dogelon Mars (ELON) tokens to participate in the Protection Clearing House. This is the first crypto transaction for the ELON that extends beyond the Dogelon Mars community and is one of the first uses of crypto that will deliver valuable off-chain utility.

ELONgevity Protection Project is the latest initiative by Methuselah Foundation, the preeminent biomedical charity focused on extending the healthy human lifespan. It was announced at Longevity Summit Dublin, the world’s first gathering of leading longevity entrepreneurs, biotech companies, researchers and investors.

About Methuselah Foundation

Methuselah Foundation is a biomedical charity established in 2001, and named after Methuselah, the grandfather of Noah in the Hebrew Bible, whose lifespan was recorded as 969 years. The Foundation’s mission is to make age 90 the new 50 by 2030. The organization has funded independent longevity research, underwritten several international competitions aimed at promoting scientific breakthroughs, financed dozens of companies and initiatives developing products to extend the healthy human lifespan and created or sponsored four other foundations and venture funds to promote the mission of extending healthy life. For more information, visit the Foundation website, or check it out on Twitter, Facebook, Instagram or LinkedIn.

For more information, contact:

Florina Gobel, Methuselah Foundation

florina.linco@mfoundation.org or 

(206) 643-8175

or

Jim Martinez, rightstorygroup

jim@rightstorygroup.com or

(312) 543-9026

Logo – https://mma.prnewswire.com/media/1517412/Methuselah_Logo_Logo.jpg

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Slow-fashion brand FREECULTR becomes the official merchandise partner for FIFA 2022™

Will retail the collection on freecultr.com and Amazon.in

NEW DELHI, Sept. 27, 2022 /PRNewswire/ — The sustainable, slow-fashion brand, FREECULTR, has inked a strategic partnership with FIFA and come on board as the official merchandise partner of FIFA 2022™.



The FIFA Under-17 Women’s World Cup India 2022 is being held in India between 11th and 30th October 2022. And with India celebrating its 75th year of Independence this year, this partnership adds an interesting touch to the sentiment of Azadi ka Mahotsav, giving football fans and all Indians a reason to be proud, as it is the first D2C brand to achieve this.

A giant feather in the cap for a Made in India brand, this is only a step further for the country in the direction of producing fashion that meets sustainable, global standards set by international sportswear giants. FREECULTR, as FIFA’s licensed apparel merchandiser for India, will manufacture, sell and distribute apparel merchandise in India for FIFA World Cup Qatar 2022™.

“It is a matter of pride for FREECULTR, to be one of the first D2C brands of India to deliver the much-weighted FIFA World Cup™ merchandise. Having received the FIFA World Cup™ official license for manufacturing premium quality apparel and accessories, we promise to uphold our brand’s make and philosophy with honest pricing for millions of Indians,” said the CEO and Co-founder of FREECULTR, Shrey Luthra.

The D2C brand has lined up a comprehensive range that will be exclusively retailed on the official FREECULTR website, freecultr.com and e-commerce giant Amazon.in. The merchandise will include T-shirts, Active Tanks, Bandanas, Arm Shields, Active Joggers and Sweatshirts. FREECULTR keeping its promise of premium innerwear brand has exclusively planned to launch FIFA Men’s Briefs and Trunks. Shrey Luthra has also forged a strategic relationship with Amazon.in for FREECULTR towards the collection’s promotion and marketing on the marketplace.

Over the past few years, FREECULTR has made a name for itself as an Indian Origin Slow Fashion Apparel and Accessories D2C Brand, offering innerwear and comfort wear products for men and women. Being widespread in India and having its presence on one of the largest commercial platforms like Amazon, FREECULTR promises premium quality sports and lifestyle apparel and accessories at affordable costs, to the new age consumer.

Shrey further adds, “This is a special year for India in many other ways. It is the first time that the FIFA Under-17 Women’s World Cup India 2022™, an extremely prestigious event, is being held in India. FREECULTR is showing its support for the event and the game by introducing a unique range of products for all women with its FIFA World Cup 2022™ collection. India has always been a sports-loving country and now with the official FIFA merchandise, football lovers, boys and girls, can show their support for their favourite teams by wearing their colours”. He also mentioned that the brand is partnering with the grounds and the domestic association to bring more visibility for the brand at the mega event, FIFA World Cup, Qatar, 2022™.

In response to this development, the brand also plans to launch a mainstream Loungewear and Activewear collection with a range of well-designed high-quality innerwear, loungewear, activewear and accessories for every Indian household and football lovers across the country and the world.

About FREECULTR

FREECULTR is an Indian Origin Slow Fashion Apparel and Accessories D2C Brand in innerwear and comfort wear range of products for men and women. As a brand, FREECULTR promises premium quality sports and lifestyle apparel and accessories to the new age customer at affordable costs. The brand initially began as an ‘innerwear revolutionising brand’, with the motto, ‘Comfort Driven by Sustainable Blends’.

It was conceptualized by Luthra and Vij, as an initiative to change the perception that intimate comfort is a luxury and not a necessity. Over time, FREECULTR grew into a full-fledged sports and lifestyle apparel and accessories brand with a range of premium quality innerwear, loungewear, activewear, and accessorizing products, and more coming in. Further to its recent tie-up with FIFA World Cup Qatar 2022, FREECULTR plans to expand its reach even further to support and promote ‘comfort’, ‘sustainability’, and ‘affordability’.

Backed by Sixth Sense, Series A Fund, FREECULTR started as a bootstrapped entity with the intention to offer sustainable and problem-solving apparel and accessories and entered into the Men’s Premium Innerwear Market with limited SKU(s). With plans to bring in mainstream Loungewear and Activewear collection, FREECULTR is all set to bring in the well-designed high-quality innerwear, loungewear, active wear and accessories for Indian consumers with FIFA World Cup Qatar 2022 Collection.

Logo: https://mma.prnewswire.com/media/1907387/FREECULTR_Logo.jpg

 



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Ghodawat Consumer awarded – Fastest growing FMCG Company of 2022

KOLHAPUR, India, Sept. 27, 2022 /PRNewswire/ — Ghodawat Consumer Ltd. (GCL), the FMCG arm of Sanjay Ghodawat Group recently was awarded ‘Fastest growing FMCG company of 2022’ at the Globoil India 2022. Globoil, is amongst the world’s leading edible oil & agri-trade conference. GCL was conferred with this coveted title for its constant product innovation, customer-centricity, affordability and quality consumer products.



Since its inception in 2013, GCL’s one-point focus has been to create a unique brand identity for itself. GCL started its journey by manufacturing edible oils. With increasing consumer acceptance, trust and notable success, the company was encouraged to expand and diversify its product portfolio to include Staples, Impulse, Beverages and Home and Personal care categories.

GCL’s ‘Star’ brand atta, edible oil, flavoured milk, ghee, jaggery, pulses, rice, salt, sugar, snacks, assorted namkeen, and water are now household names in Maharashtra and Karnataka. Moreover, ‘Ayurstar’s’ personal care products and the ‘Klemax’ range of homecare products also enjoy the patronage of millions of customers. Carbonated drink ‘Fizzinga’, fruit drink ‘Frustar’, and energy drink ‘Rider’ are among the top-selling products in the beverage category.

The company predominantly focuses on product innovation to ensure it delivers great value to its customers at an affordable price. Its state-of-the-art manufacturing setups make a wide range of products under the supervision of its adept team, following the most stringent manufacturing protocols.

Speaking on the occasion Shrenik Ghodawat, Managing Director – GCL says, “It is an absolute honour to receive the ‘Fastest growing FMCG Company of 2022’ award by Globoil India. Our growth is a testament to the efforts and ingenuity of the entire GCL family. I am proud and thrilled to witness such a response and acceptance by our customers. Throughout its growth, GCL has remained true to its mission – to change and nurture the lives of consumers. Our goal is for the consumer to utilise at least one product from GCL throughout the day. That is why we have invested in modern infrastructure, high-quality packaging & raw materials, and a skilled team to deliver the best possible. With standards that match those of top MNC companies, we aim for consumers to switch to our healthier and higher-quality items by pricing our products cost-effectively.”

GCL recently touched a momentous milestone of INR 1,400 Crore revenue company in FY22 and is moving ahead with a renewed endeavour to cross revenue of INR 2,000 Crore by FY23.

About Sanjay Ghodawat Group 

Sanjay Ghodawat Group (SGG) is a prominent Indian business conglomerate that has a presence in various high-value business verticals. Aviation, Consumer Products, Education, Energy, Mining, Realty, Retail, and Textiles are some of its key business domains. SGG was founded in 1993 and since then it has witnessed impressive growth under the splendid stewardship of its Founder and Chairman- Mr. Sanjay Ghodawat. It has a strong base of millions of customers globally, an employee strength of over 10,000, and a student base of over 16,000. SGG is moving ahead with great vigour and bringing significant changes in people’s lives with its wide range of high-quality products and services.

Photo: https://mma.prnewswire.com/media/1908310/Globoil_award.jpg

Logo: https://mma.prnewswire.com/media/1759521/Ghodawat_Consumer_Logo_Logo.jpg



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Saudi Data, AI Authority (SDAIA) and Ministry of Energy Partner with IBM to Accelerate Sustainability Initiatives in Saudi Arabia Using AI

RIYADH, Saudi Arabia and ARMONK, N.Y., Sept. 27, 2022 /PRNewswire/ — Saudi Data and Artificial Intelligence Authority (SDAIA) and IBM (NYSE: IBM) announced today the signing of a strategic agreement to drive adoption of artificial intelligence in the carbon capture and industrial domains across the Kingdom of Saudi Arabia.

Announced at the second Global AI summit in the Kingdom, the first use case under this agreement will be in collaboration with the Ministry of Energy in Saudi Arabia. SDAIA, Ministry of Energy and IBM will use artificial intelligence technology to detect, map, and eventually reduce carbon emissions across the country.

Dr. Majid Al-Tuwaijri, the CEO for the National Center for AI, said, “This agreement with IBM will contribute to creating opportunities by addressing key challenges in circular carbon economy, petrochemical and industrial domains, through the development of innovative solutions in the field of data and artificial intelligence, and the exchange of shared experiences and investment opportunities in this vital area to support achieving the goals of Vision 2030.”

“This agreement would allow us to leverage IBM’s expertise in technologies like artificial intelligence,” Eng. Ahmed Al-Zahrani, Ministry of Energy’s Assistant Minister for Development and Excellence, said, “which will play a key role in promoting the adoption of the Circular Carbon Economy, achieving the goals announced during the Saudi Green Initiative.”

The management of greenhouse gas emissions is critical to the Kingdom’s reaching its objective of net zero,” said Dina Abo-Onoq, Managing Partner, IBM Consulting Saudi Arabia. “Using multiple satellites and different types of imaging technologies, we will train an AI model to recognize and pinpoint different forms of gas across the entire country. By doing so, this will help with earlier and better visibility of the problem which has not been possible with conventional measurement approaches.”

As part of the overall agreement, IBM will work with SDAIA to identify high value applications of artificial intelligence and machine learning to solve challenges in public and private sector organizations in the Kingdom, with a focus on supporting the Kingdom’s sustainability and industrialization objectives.

Saudi Arabia is currently undergoing a major transformation program to become a global logistics hub and industrial powerhouse. The Kingdom has also set a target of achieving net zero in emissions by 2060 and to support the global effort to cut emissions. New cities and infrastructure being built in the Kingdom, such as NEOM or the Red Sea, are being designed with sustainability objectives in mind.

Contact:

Preeti Gupta

preetig@sg.ibm.com 

IBM Corporation logo.

 

Photo – https://mma.prnewswire.com/media/1907789/SDAIA_Image.jpg

Logo – https://mma.prnewswire.com/media/95470/ibm_logo.jpg 

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