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Maoyan Partners with iQIYI, Weibo to Release 2020 Mid-Year China Movie Market Report

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BEIJING, July 20, 2020 /PRNewswire/ — Maoyan Entertainment (“Maoyan” or “the Company”) (Hong Kong: 1896), a leading platform providing innovative Internet-empowered entertainment services in China, has teamed up with online entertainment service provider iQIYI and China’s leading social media platform Weibo to jointly release a report on China’s movie market for the first half of 2020.

The report draws from various indicators, including surveys of Chinese movie lovers, Maoyan market data, Weibo search statistics, and iQIYI streaming data. It presents a detailed analysis of movie lovers’ expectations for the reopening of cinemas, explains how they are adapting to changes in China’s movie industry, and describes the ways in which online streaming platforms are adapting to market trends resulting from COVID-19.

Highlights:

  • The willingness of movie lovers to return to cinemas, when they reopen, is on the rise.
  • New releases, ticket discounts, and theaters implementing COVID-19 safety measures will be key factors for movie lovers to return to cinemas.
  • Streaming movies online has become a new normal: over 60% of movie lovers are willing to pay to watch movies online.
  • Online streaming platforms experienced an enormous surge from January to March as people were confined to their homes. In response, streaming platforms expanded their movie databases to meet user demand for blockbusters.
  • With the boom in online entertainment, the technology behind online movie distribution and promotion has accelerated.
  • In the long run, online streaming and theatrical releases will coexist and work in synergy.

Movie lovers’ willingness to return to cinemas

Movie lovers’ willingness to return to cinemas has been on a continual rise. In a survey conducted at the end of May by Maoyan, around 88% of respondents said they were eager to return to cinemas, up from 72% of respondents in March and 54% in February.

Willingness to go to cinemas

Percentage of total respondents

February

March

May

Much more eager to go to cinemas

27%

34%

55%

Eager to go to cinemas

27%

38%

33%

Neutral

33%

18%

11%

Not that eager to go to cinemas

10%

7%

1%

No intention at all

3%

3%

N/A

According to the May survey, about 51% of respondents would prefer to watch new releases in IMAX and Dolby theaters after cinemas reopen.

Movies and theater preference after cinema reopening

Percentage of total respondents

New releases in IMAX and Dolby theaters

51%

New releases in regular theaters

31%

Classic movies in IMAX and Dolby theaters with discount tickets

14%

Classic movies in regular theaters with discount tickets

3%

As to what types of movies they would choose to watch, comedy, sci-fi, action and suspense movies were among the most-anticipated movie genres after cinemas reopen.

Most anticipated movie genres to watch after cinemas reopen

Percentage of total respondents

Comedy

29%

Sci-fi

14%

Action

9%

Suspense

8%

Animation

7%

Drama

5%

Romance

5%

Others

23%

As of July 9, 2020, the most anticipated upcoming movies were “Detective Chinatown 3,” “JIANG ZIYA: Legend of Deification” and “The Rescue” among movie lovers on the Maoyan Pro App.

Top 10 “Maoyan Interested” upcoming movies

“Interested” clicks

Detective Chinatown 3

2.3M

JIANG ZIYA: Legend of Deification

930K

The Rescue

453K

Leap

379K

Journey to the West

352K

L.O.R.D: Legend of Ravaging Dynasties 2

327K

The Eight Hundred

270K

Vanguard

192K

Boonie Bears: The Wild Life

184K

Onmyoji

151K

In addition to new releases and discounted tickets, the implementation of COVID-19 safety measures in movie theaters is another factor for movie lovers to consider returning to cinemas. In Maoyan’s March survey, nearly 60% of respondents said that strict theater precautionary measures would be their primary factor in considering returning to cinemas.

Factors to consider for returning to cinemas 

Percentage of total respondents

Strict precautionary measures (temperature checks and real name
registration)

59%

Ticket discounts

58%

Quality of new movies released

40%

Limited seating

24%

Movie schedule

21%

Waiting to see how other people react

18%

Auditorium size

16%

Watching movies online is becoming a new normal: over 60% of movie lovers are willing to pay to watch movies online

According to the Maoyan March survey, 73% of respondents said they have paid to watch movies online. When asked to rate the acceptability of being charged to watch online, more than 60% of respondents said that it is acceptable to them.

Paid to watch movies online

Percentage of total respondents

Yes

73%

Not sure/Don’t remember

5%

No

22%

Acceptability of paying for online movies

Percentage of total respondents

Completely acceptable

21%

Moderately acceptable

43%

Not very acceptable

25%

Not at all acceptable

6%

Doesn’t matter to me

6%

As movie lovers have shifted to streaming online, their go-to sources for movie news and information have shifted as well. Weibo and long-form video platforms (iQIYI, Tencent Video and Youku) became the main sources for movie news, followed by WeChat Moments, friend recommendations, and short-form video platforms (TikTok and Kuaishou). 

Sources for movie news and relevant information

Percentage of total respondents

Weibo

73%

Long-form video platforms (iQIYI, Tencent Video, and Youku)

73%

WeChat Moments and friend recommendations

40%

Short-form video platforms (TikTok and Kuaishou)

40%

Movie and TV rating website, e.g., Douban

36%

WeChat official accounts

32%

Online ticketing platform, e.g., Maoyan

18%

News and information platform, e.g., Toutiao

7%

Theatergoers and online streamers have similar preferences for times of day to watch movies. According to iQIYI data, before bedtime 9:00 p.m. to 11:59 p.m., is the peak timeslot for movie streaming. Viewing also peaks at lunchtime from 1:00 p.m. to 2:00 p.m. With more interrupted watching patterns than in theaters, viewers finish watching a movie in an average of 1.6 playback sessions.

According to a survey conducted by Weibo, about 62% of respondents said that convenience is the primary advantage of watching movies online, followed by the flexibility to watch anytime, anywhere at adjusted playback speeds (59%), and thirdly by the rich selection of content (56%).

Advantages of watching movies online

Percentage of total respondents

Convenience

62%

Flexibility to watch anytime, anywhere at adjusted playback speeds

59%

Rich selection of content

56%

Private space for watching movies

48%

Cheaper price or free for streaming

42%

Interactions with other online users

35%

In terms of disadvantages compared to the in-theater experience, 68% of respondents said the main disadvantage of online streaming is the worse visual and sound quality, 58% said the worse movie-watching experience, and about 49% said the main disadvantage was having to wait for the online release of popular movies.

Disadvantages of watching movies online

Percentage of total respondents

Worse visual and sound quality than in theaters

68%

Worse movie-watching experience

58%

Long wait-time before popular content is available online

49%

Less social experience

38%

Lower quality of content

34%

Some online movies charge higher

30%

After the COVID-19 pandemic when movie theaters reopen, 48% of respondents would consider watching movies both online and in theaters. About 8% of people would only choose to either watch movies online or go to movie theaters.

Preferred method of watching movies in the future

Percentage of total respondents

Only watching movies online

4%

Watching movies online as the first choice

10%

Both watching movies online and in movie theaters

48%

Going to movie theaters as the first choice

33%

Only watching movies in theater

4%

Online streaming platform strategies to adapt to COVID-19 market trends

According to the report, Chinese online streaming platforms experienced an enormous surge from January to March as people were confined to their homes. In February, the monthly active users (MAU) of iQIYI, Tencent Video and Youku increased by an average of 8.3% year-over-year.

However, the MAU of these three platforms shrank in April and May as people resumed normal work following the containment of COVID-19 in China. During the same period, short-form video platforms went through an explosion in popularity.  


Increase in MAU of online streaming platforms year-over-year

iQIYI

Tencent Video

Youku

January

8.3%

11.9%

-0.2%

February

9.4%

11.5%

3.9%

March

6.4%

0.7%

-9.6%

April

-2.4%

-6.4%

-15.9%

May

-6.7%

-8.4%

-21.5%

Among online streaming platforms, iQIYI released 176 movies in the first half of 2020, accounting for 44.3% of the total market. Tencent released 86 movies, accounting for 21.7%, while Youku released 114 movies, accounting for 28.7% of the total market.


New releases in H1 2020

Percentage of total market

iQIYI

176

44.3%

Tencent Video

86

21.7%

Youku

114

28.7%

Theatrical blockbusters were the most popular movies for streaming in the first half of 2020. According to the report, among top 20 most popular movies on iQIYI in the first half of 2020, about 40% were theatrical releases from the second half of 2019, about 30% were new online releases, while 30% were older theatrical movies released in previous years.

Top 20 movies in H1 2020 on iQIYI platform

Percentage

Theatrical released movies from H2 2019

40%

Online new releases

30%

Theatrical released movies in the past few years

30%

Long-form video platforms expanded their database of movies to meet increased user demand for watching blockbusters online. The number of new movies on iQIYI platform increased by more than 200% year-over-year. Video platforms also selected several popular movies to stream for free in a certain period to attract movie lovers.

In response to the growing popularity of online streaming platforms, some movies turned from a planned theatrical releases to a direct streaming release. The Chinese comedy “Enter the Fat Dragon,” and the Academy Award-winning drama “Marriage Story,” were released on iQIYI and Tencent Video, and were available on platforms through “early-access transactional on-demand” mode.

Release Date

Movie

Streaming Platform

January 24

Lost in Russia

TikTok, Xigua Video, Toutiao and Huanxi
Premium

February 1

Enter the Fat Dragon

iQIYI and Tencent Video

March 21

The Winners

TikTok, Xigua Video, and Toutiao

April 20

Knockout

iQIYI

May 17

Spring Tide

iQIYI

May 20

Marriage Story

iQIYI and Tencent Video

May 22

The Lovebirds

iQIYI and Tencent Video

June 18

A Whisker Away

TikTok, Xigua Video, and Toutiao

June 25

Ash

Youku

June 27

Looking for Lucky

Youku

The technology behind online movie distribution and promotion has been accelerated with the boom in the online entertainment market. In terms of movie copyright protection, online movies use DRM technology to protect copyrights, restricting the right to use digital media content. The coverage of DRM-enabled content on iQIYI has increased by 90% over the past six months. In terms of visual and audio quality, upgrades in technology have enhanced the visual and sound experience of online streaming platforms. For example, iQIYI introduced Dolby Vision technology to 39 movies to improve the movie picture quality, and enhanced the audio quality of 15 movies by applying Dolby Atmos technology. In addition, an iQIYI innovation, ZoomAI video enhancement technology, has improved picture quality for online movies. 

In the long run, online streaming and theatrical releases can coexist and work in synergy. The cooperation and interaction between online and offline channels will be the new normal and support the development of movie content and technology in the film industry.

About Maoyan Entertainment

Maoyan Entertainment (Hong Kong: 1896) is a leading platform providing innovative Internet-empowered entertainment services in China. Since its inception, Maoyan has grown from an online movie ticketing service provider to an innovative one-stop platform for entertainment services. Maoyan has a comprehensive strategy to become a leading platform servicing the entire entertainment industry in China. The upgraded strategy is supported by five key platform pillars: online ticketing platform, products and services platform, data platform, marketing platform, and funding platform.

For media inquiries, please contact:

Edmond Lococo
ICR Inc.
Email: [email protected]
Tel: +86 138-1079-1408

SOURCE Maoyan Entertainment

Related Links

www.maoyan.com

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Press Release

CGTN: What does a people-centered philosophy mean for China?

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BEIJING, June 18, 2021 /PRNewswire/ — In China’s fight against COVID-19, more than 39 million members of the Communist Party of China (CPC) fought the virus on the frontline while over 13 million volunteers rendered their services at the community level. Nearly 400 of them laid down their lives in the process of saving others.

United as one and determined to save every life at all costs, China has been one of the most successful in containing the virus.

This is one vivid example that demonstrates China’s commitment to a people-centered philosophy.

Rooted in history

Adherence to a people-centered philosophy has been the key to CPC’s success in the past 100 years. From 57 members represented by 13 deputies at the first National Congress in 1921, the CPC has grown into a 91-million-strong entity that governs a country of 1.4 billion people.

Laying the basis of socialism with Chinese characteristics, the CPC led China to overcome obstacles in the way of its development, helping it stand on its feet and grow stronger till it eventually became the world’s second-largest economy.

“People are the creators of history. They are the fundamental force that determines our Party and the country’s future,” said Chinese President Xi Jinping, also general secretary of the CPC Central Committee.

Commitment to the world

As COVID-19 continues to ravage the world, many countries have restricted grain exports. Resultantly, the number of people facing acute food insecurity hit 155 million last year – the highest in last five years.

However, China is doing its part to ensure global food security by reducing grain imports and moderately increasing the exports of wheat and rice. It also continues to assist other developing countries within the framework of South-South cooperation.

Domestically, China met its poverty alleviation target by the end of 2020, lifting nearly 100 million people out of poverty over the past eight years.

In the next five years, China plans to take a series of measures, such as improving people’s incomes, boosting employment and building a high-quality education system.

“To ensure that the people enjoy a happy life is the ultimate goal of all our work and is an important manifestation of our Party’s fundamental purpose of serving the people wholeheartedly,” Xi said.

Xi has constantly urged the CPC members to stay true to the Party’s founding mission, which is to serve the people.

https://news.cgtn.com/news/2021-05-12/What-does-a-people-centric-philosophy-mean-for-China–10bpBSe50hG/index.html

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How Will Blockchain Affect The Future of Education and Learning? Tim Miller, CEO Certif-ID Shares His Views

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NSN

Madhuri Dubey, Founder – National Skills Network, recently conducted an online interview with Tim Miller, Co-Founder & CEO – Certif-ID, to talk about how blockchain technology can better facilitate digital transactions.

BANGALORE, India, June 18, 2021 /PRNewswire/ — Tim Miller is an enthusiastic, driven thinker with a global perspective and is involved in the strategic development of future-ready learning, training and consultancy solutions. With diversified international work experience covering digitalisation of learning solutions, management system certification, product certification and training – across 25 countries, Tim has his finger to the pulse of the technologies and trends that fuel the market. Recently, Madhuri Dubey, the Founder of National Skills Network, sat down with Tim to discuss how breaking down fundamental constraints by applying technology in innovative ways has led him to create a blockchain-powered platform.

Read their conversation below.

Why did you turn to blockchain technology for Certif-ID? 

The vision of Certif-ID is to bridge the gap between ‘New Economy’ skills and employment prospects. To bring trust and transparency to digital transactions. Through Certif-ID, one of our goals is to harmonize educational standards and bring equal opportunity to technical professionals around the world. In line with this, we have focused on building a community of professionals in developing markets, helping them to showcase their skills and find employment in developed markets. 

We therefore needed a technology that would help us build a system to support the coexistence of traditional services and new services. And blockchain technology combined with data analytics and automation was our ideal choice. Its decentralised ledger system offers us the much-needed transparency and traceability. 

What is the foundation of the Certif-ID platform?

Our primary mission is to harmonize educational standards and bring equal opportunity to technical professionals around the world. For this, we needed a process which would align with existing training providers to explore current levels of training and expected competency outcomes. To achieve this, Certif-ID uses European Skills, Competences, Qualifications and Occupations (ESCO) framework and Artificial Intelligence (AI).

The ESCO framework provides an excellent guide and can support the process of skill and competency mapping to job roles and occupations. It identifies the key indicators and the core skills, which are required to meet industry specific needs, while also describing the steps required to achieve global standards. 

Additionally, we addressed the lack of transparency in the certification process by digitising and powering it with blockchain technology. This ensures that the digital certificates issued through Certif-ID are verifiable instantly and immutable

AI on our platform furthers our mission in various ways, whether it is our smart search feature or providing course and job recommendation based on members’ skills. 

On the whole, Certif-ID is designed for individuals who want to learn new skills, providing easy access to credible courses and institutes for enrollment. After completing a course, learners can earn digital certificates via the Certif-ID platform. We are facilitating a continuous upskilling, in turn, improving a learners chance of landing a job and achieving professional equality.

How has Certif-ID grown since its inception in 2019? 

We had a great experience working on Certif-ID. It has certainly been challenging considering the current times, but we have been welcomed by people in the industry, communities and beyond. 

Certif-ID is unquestionably solving current challenges, from making it a possibility for institutions to issue contactless digital certificates which can be verified instantly to providing a secure space for technical professionals to build a profile and gain visibility. 

We began our journey focused on helping Technical and Vocational Education and Training (TVET) institutions in their certification and accreditation processes. Today, we have multiple offerings for institutions such as data analytics to gain insights and business value. 

Technical professionals or members on Certif-ID can build their SkillPass. It is an online profile that one can use to showcase their skills and experience. SkillPass offers a range of features including, a self-assessment to gauge one’s job-readiness, CV generator to create different CVs to suit the job role one is applying for, Video CV to show off their personality and much more. SkillPass is beneficial because it allows members to store, access and share their credentials securely at any time from anywhere. 

Again, recruiters on the platform can list jobs, screen candidates based on their skills, access and verify their digital certificates and make an informed decision on shortlisting the candidate for an interview.

What are some of the big events in the life of Certif-ID?

Every small step we take toward bettering our platform and services, has been a big event for us and I would like to thank an extremely dedicated team behind the scenes for this. 

We are extremely proud of our partnership with leading institutions of the likes of, TÜV Rheinland Academy, Automotive Skills Development Council (ASDC), ASTS Global Education India Pvt. Ltd., ICICI Foundation, and UNNATI Skill Center, publishing over 50,341 blockchain-powered digital certificates.

In 2020, we were able to run a large-scale event, titled ‘Next Step Seafarers’, focused on getting seafarers in the Philippines back to work, as a response to the impact of COVID. This event was a big success, with the support of UNESCO, multiple industry players, including Q2 Hr Solutions, 

TESDA (Technical Education and Skill Development Authority) and importantly an endorsement from the Vice President of the Philippines, Ms. Leni Robredo.

Recently, we have entered a new market of upholding environmental sustainability. We have partnered with Woodify, a startup focused on planting new, climate-resistant mixed forests across Germany. They are set to issue carbon credits digital certificates per year via Certif-ID to ensure that the issued carbon credits are encrypted, secure and instantly verifiable. 

How do you foresee Certif-ID shaping the future of businesses?

Most companies we converse with are faced with the similar challenges of not being able to track or monitor digital transactions. Using blockchain technology to secure transactions, making it possible to track assets from production to delivery or use by end users, will solve this issue. 

This need for visibility will only increase for business across all sectors, from supply chain to healthcare. Blockchain technology will continue to play a critical role in reducing fraud, losses from counterfeit and gray market trading, as well as increase confidence in end users. 

Additionally, as blockchain provides all parties access to the same information, it will reduce communication or data transfer errors. Businesses will gain more control over outsourced materials and will spend less time on validating data; ultimately improving quality, reducing cost, or both. 

For those who haven’t started adopting blockchain my message would be, to embrace this change; decentralized, identity and credentialing solutions are taking very big steps with some of the world’s biggest and most trend setting companies. It will undoubtedly play a massive role in your business’ success. 

About NSN

National Skills Network (NSN) is a digital platform dedicated to creating awareness about skill-based education and training by sharing the positive impact. NSN has helped many organizations in bringing visibility to their initiatives, networking and promoting their vision for skilling Indian youth and making them employable.

Website: https://www.nationalskillsnetwork.in/   

About Certif-ID

Certif-ID is a dedicated skills community. It is a global networking platform built on blockchain technology, connecting technical training institutions, industry professionals and recruiters. On the platform, technical training institutes can issue digital certificates placed on blockchain, optimising their certification and placement processes. Technical professionals can build their SkillPass to showcase their skills, record online interviews, plan their learning journeys, store all relevant information in a digital portfolio and share their credentials with potential recruiters. Recruiters can screen and source candidates based on competency, verify their digital records and reduce recruitment efforts. Connecting key stakeholders in the technical sector, Certif-ID focuses on streamlining the sourcing process, bridging the skills gap between education and employment while establishing trust and transparency.

Website: https://certif-id.com/

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Burns & McDonnell India Ranks No. 63 on the Great Place to Work List of 'India's Best Companies to Work For 2021'

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Burns & McDonnell India Ranks No. 63 on the Great Place to Work List of 'India's Best Companies to Work For 2021'

The Great Place to Work Institute Recognises Engineering Firm for Five Consecutive Years

VIKHROLI, Mumbai, June 18, 2021 /PRNewswire/ — Burns & McDonnell India has again been recognised as a great place to work by Great Place to Work Institute, marking the fifth consecutive year the company has earned this recognition, and the first year in the large company category. More than 850 organizations applied to the assessment and around 695 organizations made the final base that was evaluated to identify the 100 Best. The firm ranked No. 63 on the list of India’s Best Companies to Work For 2021.

The awarding organisation, Great Place to Work Institute, considers itself the global authority for creating, sustaining and identifying high-trust, high-performance culture. Great Place to Work recognises workplaces solely based on employee feedback and quality of people practices in an organisation.

Burns & McDonnell India earned this recognition by excelling on the five dimensions Great Place to Work evaluates for building a high-trust, high-performance culture: credibility, respect, fairness, pride and camaraderie. The study is based on over 25 years of research by surveying millions of employees across organisations.

This year’s employee survey found that 96% of its employees feel Burns & McDonnell India is a friendly place to work and 97% agree that the facilities and celebrations contribute to a great working environment. The survey found 94% participants are proud to work at BMI and feel great about how the company contributes to society. Additionally, the organisation has scored highly for fair treatment regardless of gender or race, as well as on work/life parameters.

“It is truly an honor to again be recognised as a Great Place to Work in India,” says Justin Sherman, CEO and managing director of Burns & McDonnell India. “We make our people successful by creating a high-trust, inclusive culture. During this trying period, I am so proud of the tremendous support we have provided for the safety and well-being of our employees and their families, as safety always comes first. Our entrepreneurial and collaborative spirit empowered our transition to working from home, and we continued to advocate team bonding, social gratification as well as professional and personal development. We engaged our employees through various wellness initiatives, safety sessions, counselling by health experts, recreational activities, and hobbies, which involved our extended families as well.

“We feel proud to have built a deeper connection with our employees, which is well beyond business. The feedback that our employees have expressed through the Great Place to Work survey speaks to the exceptional culture that our company stands on.”

Burns & McDonnell India received nearly 8,000 applications for employment in 2020 and onboarded more than 200 new employees virtually. The organisation has supported its employees during this time of the pandemic, with initiatives including COVID-19 care leaves, vaccination support, enhanced insurance buffer, flexibility to continue working from home during the pandemic and more. One of the company’s most significant initiatives has been cross-utilisation of staff across disciplines to able to retain employees amidst a global business slowdown.

For photos and support materials, please visit our MEDIA KIT.

About Burns & McDonnell

Burns & McDonnell is a family of companies with an unmatched team of 7,600 engineers, construction professionals, architects, technologists and scientists, consultants and entrepreneurs around the world. Burns & McDonnell India was established in Mumbai in 2013 as a 100% subsidiary.

About Great Place to Work

Great Place to Work® is the global authority on workplace culture. They help organizations quantify their culture and produce better business results by creating a high-trust work experience for all employees. Emprising®, their culture management platform, empowers leaders with the surveys, real-time reporting, and insights they need to make data-driven people decisions. They use their unparalleled benchmark data to recognize Great Place to Work-Certified™ companies and the Best Workplaces™ in the U.S. and more than 60 countries, including the 100 Best Companies to Work For® list published annually in Fortune.

Contact: Ingrid Nicar, Burns & McDonnell

470-508-9862

ianicar@burnsmcd.com

 

Burns & McDonnell

 

 

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