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JACK & JONES and SELECTED HOMME bring European fashion to Srinagar



Srinagar 2

JAMMU, India, July 22, 2021 /PRNewswire/ — European fashion brands JACK & JONES and SELECTED HOMME have forayed into the picturesque Kashmir with a multi brand store comprising a retail space of over 1200 sq. feet. Like all JACK & JONES and SELECTED HOMME outlets from BESTSELLER India, this too offers the latest international styles and trends for the fashion- enthusiast men of the city.The newest style addition to City Walk Mall, MA Road, Srinagar presents high street fashion with innovative layout, striking visual merchandizing and tasteful décor extending a global shopping experience to customers.

The store will offer a complete wardrobe selection for the today’s fashion forward men with styles such as essential wear, casuals, and denims including shoes and accessories through JACK & JONES. The store will also house contemporary collections such as shirts, trousers, blazers, tailored suits and accessories under their premium menswear brand – SELECTED HOMME.

Speaking on the launch, Mr. Vineet Gautam, CEO & Country Head – BESTSELLER India says, “We have over 200 retail outlets present across the country and Srinagar is an esteemed addition to it. Our new JACK & JONES and SELECTED HOMME store in City Walk Mall, Srinagar, is a testimony to our belief that the experience of a brick & mortar offering is never going out of style. Srinagar is gradually growing to be a fashion-forward city, providing us with an opportunity to fortify our presence in the region and expand our overall base. We’re positive about the success of our new store and look forward to making European International fashion more accessible to our customers in Srinagar.”


More than a quarter of a century ago, we set out to take on the world. We were just a few guys with our first jeans collection and a passion for denim that couldn’t be denied.

Many years later, we’re still just one of the guys and it’s still all about jeans, but we’ve added a few more people to our team along the way. And yes, we know it takes more than a pair of good jeans to cover a guy’s wardrobe needs. So, we cover the full range from urban sportswear, casual classics, neat suits, accessories and footwear. Basically, we’ve got it covered for every occasion you might end up in. That’s why we like to think of ourselves as more than just a brand. We’re brotherhood, a club, a community – bonded by denim . And in that community, we have one objective – being there for our guys. Our universe is a drama free zone, it is shopping made easy. It’s good jeans with good vibes. This is the philosophy behind our brand.

JACK & JONES India currently has 72 stores and 438 shop-in-shops spread across the country. JACK & JONES is available online with and present with leading online partners.


Based in Denmark, SELECTED HOMME is an international brand for men, providing modern consumers a unique offering of style and craftmanship at an attractive price point. We always strive to add an edgy touch to our progressive styles and aim to offer collections that can be the base to any wardrobe, always in sync with the current tendencies. We aim for quality over quantity, which is why sustainability is a main focus for us. Every collection should be more sustainable than the last. This underlines the responsibility we take for our future environmental footprint. With SELECTED you are never out of style but have a quality that is built to last.

SELECTED India currently has 12 stores and 48 shop-in- shops spread  across  the country. SELECTED is available online with and present with leading online partners.


BESTSELLER India is part of BESTSELLER, a family-owned fashion company founded in Denmark, Europe in 1975. Worldwide, BESTSELLER is present in 46 countries through more than 2,800 chain stores and 12,000 external multi-brand stores. Read more about BESTSELLER at

Today, we provide fast affordable fashion for women, men, teenagers and children. Our products are available online, in branded chain stores and in multi-brand and department stores across the world

BESTSELLER India markets and sells the five BESTSELLER brands JACK & JONES, VERO MODA, ONLY, SELECTED HOMME and PRODUKT. BESTSELLER India currently has 218 exclusive brand outlets and is present in over 1109 shop-in-shops in external multi-brand stores throughout India.



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