New Delhi, Delhi, India
Five Star, Charoen Pokphand foods PCL brand, established in 1985 in Thailand is on a major expansion drive. The quick-service restaurant (QSR) is launching two flagship outlets in Gurugram and Ghaziabad which are Company Owned Company Operated. Five Star aims to build up a franchise business with its branches in Delhi NCR via Franchisee Owned Franchisee Operated (FOFO) model. This is a reflection of the brand’s promise to be the go-to restaurant for the Indian customer amid COVID-19.
The restaurant’s journey in India began in 2012 with its first outlet in Bangalore and today it is present in more than 320 locations across Bangalore, Hyderabad, Chennai. Five Star Chicken manages end-to-end system of the supply chain right from the farm and processing units to distribution in outlets resulting in high quality and affordable food – making Five Star a true “Farm-To-Fork” QSR Chain. All of the products are 100% Antibiotics Free as the flow of food – right from hatching of eggs.
The parent company, CP Foods has a 100 years old history and has been in India for the last 30 years. They are pioneers of chicken feed and chicken farming worldwide. Hence, with Five Star Chicken the group can guarantee Great Taste, Great Quality & Great Value for Money for the end consumer. The group is expanding its presence rapidly along more segments of the food industry supply chain in India to harness the opportunities brought by these disruptions.
Speaking on the launch of the flagship store in Gurgaon and Ghaziabad, Mr. Kasinn Khaowprasert, Director, CP Foods Expressed, “Five Star Chicken continues to be the most loved brand that focuses to maintain strong customer loyalty. Our new outlets promise to manifest across different levels and will help us offer our customers a more wholesome experience. Amidst the pandemic the launch of a new restaurant marks a milestone in our business journey and we thoroughly believe that whenever the change occurs, there is always an opportunity. If there is no change, then there is no chance for new possibilities.”
As per the new guidelines by Union Home Ministry of India, Five Star Chicken decided to limit the capacity on sitting arrangements; hence there will be ten people in the entire restaurant at one time. The employees of the restaurant will be taking care of thermal screening and hand sanitization thoroughly.
About Five Star
Five Star Chicken comes from Thai Multi-National Conglomerate, CP Foods with over $13 billion sales in Agro and Food Industry, globally. The brand is currently operating more than 7000 outlets in 9 countries including Thailand, Myanmar, Cambodia, Vietnam, Laos, Malaysia, China, Bangladesh and India. Its products are sold in over 50 countries worldwide.
CP Foods is a pioneer in this industry and is also known to be the world’s largest feed manufacturing company, as well as the largest shrimp/prawn manufacturing company in the world. In terms of poultry (chicken), it is one of the top 5 companies in the world.